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The minimalist marathoner’s mantra? Less is more. But the Minimus, New Balance’s ultra-lightweight road shoe, is anything but simple.

A new class of young fashion designers take to the runway.

This Red Sox–inspired blazer from Boston-based luxury menswear label ECC Life & Style has it all.

Against the city’s slowly melting walls of snow, spring’s vibrant hues roar in like a hot storm. And they’re a breath of fresh air — bold flashes of neon that defy staid sartorial rules, the winter chill, and even, in some cases, gravity itself.

Can female friends turn you into a pickup artist? Jason Schwartz hires a wingwoman to find out.

New England’s beloved outdoor brand explores a stylish new frontier.

For centuries, flowers have been thought to communicate a language all their own. If that’s so, then Jimmy Guzman is as fluent as they come.

Some see the traditional white button-down as ­decidedly boring, but Cambridge-based designer and fashion-industry veteran Katiti Kironde sees it as an opportunity to overhaul a closet staple­ long due for an upgrade.

A warm welcome, please, to the city’s first legit (and much-needed) fashion showroom.

The latest in personal grooming is more personal than ever before. Austyn Ellese Mayfield goes in search of her own vajazzle monologue.

Check out local design deity Meichi Peng’s new Peng No. 2 shoulder-strap medium tote.

Newbury Street newcomers Fish & Bone caters to four-legged customers.

Beverly-based haberdasher Matthew Nutter, a.k.a. Mister Nutter, recycles all sorts of fabrics to construct one-of-a-kind caps.

The season’s smartest styles.

A new venue for Boston’s best craftspeople.